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Why Authors Should Blog

One of the biggest responsibilities that comes with being an author is marketing your book. While book signings, media interviews, and reader reviews are important, you also need to proactively build awareness for your work as an author. A great tool to do that is a blog. Blogging allows you to stay in touch with your audience and build a deeper connection by posting short, interesting articles on a your author website.

Types of Author Blogs

Diary-Style Blog

Authors can use a blog in many ways to advance their writing career. One way is through a diary-style blog. It may seem that writing about your daily life is self-indulgent or boring, but readers today are interested in the lives of public figures and creators they admire. To your readers and fans, your life is worth following! Many authors with diary-style blogs update them daily or at least weekly to keep readers engaged between book releases. This type of blogging keeps you top of mind with your audience so they stay connected with you and your writing. If readers like your voice and style, a blog can keep them interested until your next book comes out. Diary-style blogs are more common with fiction authors because they are less structured and more focused on the writing journey.

Issue-Oriented Blog

Nonfiction authors, especially those with expertise in a specific area, can benefit a lot from issue-oriented blogs. This type of blog positions you as an expert and authority on your chosen topic. By sharing facts, news and opinions, you keep your readers informed and up-to-date on what’s happening in your niche. The key to an issue-oriented blog is the author’s opinion. The more interesting or controversial your viewpoint, the more likely you are to get a discussion going with your readers. Encourage your audience to comment, and make sure you back up your own opinions with evidence. This keeps your readers engaged and builds your authority on the topic.

To Blog or Not to Blog

Deciding to start a blog can be a tough call for many authors because it requires time and effort to maintain a consistent posting schedule. However, well-written and engaging blogs lead to a bigger fan base and ultimately, more book sales. Creating and maintaining an author blog is a great way to leverage the internet’s marketing power and show off your personality and expertise. In today’s digital world, blogging can be a crucial marketing tool in building lasting relationships with your readers and boosting your visibility as an author.