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8 Proven Marketing Tactics to Drive Book Sales

Writing a book is hard, but marketing it and keeping sales going long term can be even harder. Some authors can afford to hire marketing services companies or agencies, but many can’t. With a little effort and time, these eight DIY book marketing tips will help you lay the groundwork for long term success and sales:

1. Know Your Target Readers and Where to Find Them

Your book isn’t for everyone and that’s okay! Knowing your niche audience is key to marketing. Ask yourself:

What problem does your book solve or what entertainment does it provide?
Who is your book for and who would enjoy it the most?
What’s the core message or theme?
Who is buying similar books in the market?

Once you know your audience, focus your marketing efforts – social media, events and advertising – on those readers. A targeted approach means you’re promoting your book to the right people.

2. Build Your Author Platform

Your author platform is your ability to reach readers. It’s the foundation for building a long term readership and includes your messaging, branding, website, social media and offline efforts. Create a strong, authentic author brand that reflects who you are and resonates with readers. Consistency across your website, social channels and promotional materials will make your brand more recognizable and trustworthy.

3. Optimize Your Online Presence

To get noticed online. you need good Search Engine Optimization (SEO). This means using keywords related to your genre or topic to increase visibility. Start by creating an author website which is the central hub where readers can find out about you and your books. Make sure to include your bio, links to buy your books, social media links and any upcoming events. And be active on at least one social media platform where your readers are. Social media when used well can be a big part of your book marketing.

4. Start an Author Newsletter

Email marketing is a powerful way to build long term relationships with readers. Collect email addresses via your website, social media or events and then use platforms like Mailchimp or MailerLite to manage and send newsletters. Share updates, exclusive content and promotions and stick to a regular schedule to keep your audience engaged.

5. Speak or Blog About Your Book

If your book covers topics that can be expanded upon, consider public speaking or blogging to promote it. Whether in-person or online, sharing your expertise or writing journey will help you attract new fans and sell more books. If speaking isn’t your thing, blogging is a good alternative to engage with readers and build your online presence.

6. Get More Reviews

Book reviews are key to influencing buying decisions. To get early reviews, distribute Advance Review Copies (ARCs) to readers, book bloggers and independent review sites. Positive reviews will build credibility and boost sales and open up opportunities for speaking, guest blogging and more.

7. Advertise

You don’t have to break the bank on advertising. Start with free or low cost online ads through platforms like Facebook, Amazon or Google. Set a small budget and test your options to see what works for your audience. For broader reach, you might also consider advertising in local newspapers, magazines or radio stations.

8. Expand Your Distribution Channels

While Amazon is important, there are many untapped markets outside of it. Explore opportunities in independent bookstores, libraries, museums and other retailers.. The more places your book is available the better your chances of selling more. It’s a long game. Not a short one. Try a few of these and you’ll eventually get there.